Rediscover
the athlete
you thought you’d left behind

Programmes for people 35+ who want to regain strength, energy, and confidence — while training in a way that respects how their life has changed.

What are the programmes?

Gary offers two proven programs built for people over 35.

Choose The Challenge to kick-start change,
or Perform to push your training further.

A man wearing a white cap, black athletic shirt, black shorts, and orange running shoes is performing a lunge while holding a barbell with weights, in front of a stone wall.

The Challenge
€299

4-week intensive coaching plan

Four weeks to kickstart your fitness the right way.

A plan built around your body today, daily check-ins, and a group that keeps you honest.

  • The next date for the 4-week course is scheduled for mid November.

    • Customised training program

    • Personalised app with excercise videos to track progress

    • Nutritional plans and habits that stick

    • Accountability through small Whatsapp group

  • For men 35+, who formerly played sports, and who want to shed that dad-bod.

A man with a white cap, black t-shirt, and black shorts is doing a fitness exercise using a dumbbell on a lounge chair outdoors in front of a stone wall. He is leaning forward with one hand on the chair and one hand holding a dumbbell.

Perform
€139 per month

Monthly subscription for higher performance

A monthly program for men ready to go beyond The Challenge. Individual coaching, regular reviews, and support from a group that wants more too.

  • Once you’ve seen the gains of The Challenge you’ll not want to lose that momentum. Perform is built to move you to the next level, with a tailored monthly fitness plan and all the accountability and fun from The Challenge.

    • Regular coaching and physio related check-ins

    • Personalised app with your individualised fitness program that’s updated monthly

    • Advanced excercise, sleep and nutrition

  • I add people to Perform groups on a monthly basis. Once you finish The Challenge we’ll assess your goals and level and find the right group for you.

Meet Gary

I played professional rugby, then qualified as a physio and moved into coaching. I set up these programmes for men over 35 because I know how much the body changes as we get older.

Most of what’s out there is generic stuff that ignores injuries, recovery, and the reality of life after 35.

I wanted something smarter, built around real bodies and real goals. That’s why I created The Challenge and Perform.

Gary Brown fitness and physio, founder of The Challenge and Perform
Gary Brown and Jennifer Zamparelli of 2FM

In the Media

Gary Brown playing Ireland rugby 7s

2FM interview with Jennifer Zamparelli

A yellow flag with the name 'Joe' in bold black letters, waving in the sky with clouds and abstract yellow and orange shapes in the background.

Interview with The Irish Independent

Interview with Joe.ie

A young man with short hair and a slight smile, standing with crossed arms, wearing a black jacket with a white logo and text, in a setting with a row of empty wooden chairs and blue curtains in the background.

James McCormack, 44, Founder & CEO

“I’ve struggled with my diet for the last 4 years. Having the knowledge is one thing…but the accountability was a game-changer for me. I have a renewed focus. The Challenge has helped massively.”

Testimonials and outcomes

  • Side-by-side comparison of a shirtless man before and after a weight loss or fitness transformation, showing a more defined body in the after photo.

    David

    Gary’s course is life-changing. In 4 weeks I was down 4kgs, and within 12 weeks I’d lost 12kgs.

  • A collage of three images: top left shows a man and a boy hanging from monkey bars outdoors, both smiling; bottom left features a man jogging near a circular water feature in a park; right side depicts a rugby player in a blue jersey with a focused expression on the field.

    Shane

    Gary’s background from Physiotherapy combined with his passion for fitness coaching is infectious.

  • A collage of two photos: on the left, a smiling man with a beard and wet hair at the beach, with water and hills in the background; on the right, a man in a swimming pool, throwing a child into the air, with palm trees and white buildings in the background.

    Tom

    I just need to turn up and follow the program. I’m healthier & fitter now than when I was in my 30s

  • Side-by-side images of two men smiling, one on a track field, and the other in a gym, wearing athletic clothing.

    Conor

    Gary has pushed me to reach limits I’d never achieve alone. His eye for detail spots the small tweaks that unlock big results.

  • Two men taking selfies, one shirtless in front of a mirror and the other wearing workout clothes at a gym, making humorous facial expressions.

    Philip

    As a group, we struggle together and celebrate together.  It’s just not about workouts, it’s about the laughs too.

  • Top image shows two men smiling and taking a selfie in a gym, with other people working out in the background. Bottom image shows a man in athletic gear performing a lunge exercise with a barbell and weight plates against a stone wall.

    John

    I’ve steadied my weight, improved mobility, and have heaps more energy.

  • A shirtless man flexing his muscles in a garage gym, wearing a fitness watch, with weight plates and equipment in the background.

    Michael

    The group has helped me lose weight, build strength and feel better, both physically and mentally.

Tips & Insights

 FAQs

  • The philosophy and protocols behind all programmes are both Physiotherapy and research driven. As a Physiotherapist I have worked with and continue to work with people who have or have had osteoporosis, shoulder reconstructions, knee and hip replacements, lumbar back surgeries and ACL and Achilles ruptures. I also work people who are undergoing Hormone Replacement Therapy, or have recently started Ozempic or another GLP-1 medication.

  • Although 90% of our clients are male, we do run both The Challenge and Perform Monthly for women also.

  • It’s mainly for men 35+ who may have been previously active or involved in sports and want to get back in shape without messing themselves up in the process. If you’ve tried going it alone, fallen off track, or just want a clear plan that works with real life, this is for you.

  • The Challenge is run five times per year with set start dates. See the webpage or sign up for notifications on the next start date. Perform Groups run all year round - so you can be added in to one of them any time.

  • Each programme is tailored to the individuals needs and so it has a slightly different focus—whether it’s rebuilding a base, dropping weight, or pushing performance.

    The Challenge is really the foundational level of getting back into a routine, sorting out your nutrition, designing you a resistance training protocol, and helping you get a better night’s sleep.

    Perform takes it up a level as you’ll be trained up in more advanced techniques and science with all year round accountability.

  • Hit the sign-up button on the programme you wish to start, and you’re in—it takes about two minutes. Just make sure to check email messages don’t go to spam!

    For The Challenge it’s the same and then we’ll send you a questionnaire, and you’ll receive access to the app ahead of kick off day.

    For Perform you’ll be added to a new group within 48 hours and we’ll get you introduced to your new plan and training pals!

  • You’ll be matched with guys around your age and stage, so no one’s miles ahead or miles behind. Groups are small enough that you’ll actually get to know people, but big enough to keep the energy high and the accountability strong.

  • No problem. All the sessions and materials are in the app, so you can catch up when you’re back. Life will always mean things get in the way of fitness goals, but we’ll show you how to slot things in so you don’t fall behind or lose momentum.

  • All of this will be planned with you according to your previous training experience, injury history and life commitments.

    Generally x3 hours a week will do it, split between workouts and short check-ins. It’s enough to push you and get results, but it won’t take over your life. Most guys fit it around work, travel, and family without issues.

Got a question?

I’d love to hear from you.

I’ll respond quickly and I’m happy to chat further.