The athlete inside you hasn’t gone anywhere

Coaching for men with mortgages, meetings, and a weekend that matters.

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A man wearing a white cap, black athletic shirt, black shorts, and orange running shoes is performing a lunge while holding a barbell with weights, in front of a stone wall.

The Challenge

Four weeks to break the start-stop cycle. Drop body fat, get stronger, build habits that survive a real week.

€295

Run by a chartered physio, former pro rugby player and Dad.

  • Men 40+ with mortgages, careers and families. Built for the life you actually live, not a perfect version of it.

  • Drop body fat, get stronger, sleep better. By the end of four weeks you'll have a system — and habits — that last.

  • Four weeks. Small group, bespoke plan, weekly coaching call, daily WhatsApp check-ins, weekly scorecard. Built around your week.

More on the challenge
A man with a white cap, black t-shirt, and black shorts is doing a fitness exercise using a dumbbell on a lounge chair outdoors in front of a stone wall. He is leaning forward with one hand on the chair and one hand holding a dumbbell.

1:1 Personal Coaching

For men who want their body, training and recovery treated like an athlete's.

From €495

  • Direct access to me. Daily communication. A bespoke plan, weekly review, and coaching built only around you. I'm the person you call about everything related to your health and fitness.

  • Men who are done with apps, fad diets, generic programmes, and coaches who've never been in their shoes. For men who want this taken seriously.

  • Daily WhatsApp. Weekly call. Monthly deep-dive on training, recovery, life pressure, and what's coming up. Your life shapes the programme — not a static template.

Book an Intro Call

Meet Gary

I played professional rugby, then qualified as a physio and moved into coaching. I set up these programmes for men over 40 because I know how much the body changes as we get older.

Most of what’s out there is generic stuff that ignores injuries, recovery, and the reality of life after 40.

I wanted something smarter, built around real bodies and real goals. That’s why I created The Challenge and 1-1 Personal Coaching.

More about Gary
Gary Brown fitness and physio, founder of The Challenge and Perform
Gary Brown and Jennifer Zamparelli of 2FM

In the Media

Gary Brown playing Ireland rugby 7s

2FM interview with Jennifer Zamparelli

A yellow flag with the name 'Joe' in bold black letters, waving in the sky with clouds and abstract yellow and orange shapes in the background.

Interview with The Irish Independent

Interview with Joe.ie

A young man with short hair and a slight smile, standing with crossed arms, wearing a black jacket with a white logo and text, in a setting with a row of empty wooden chairs and blue curtains in the background.

James McCormack, 44, Founder & CEO

“I’ve struggled with my diet for the last 4 years. Having the knowledge is one thing…but the accountability was a game-changer for me. I have a renewed focus. The Challenge has helped massively.”

Testimonials and outcomes

  • Side-by-side comparison of a shirtless man before and after a weight loss or fitness transformation, showing a more defined body in the after photo.

    David

    Gary’s coaching is life-changing. In 4 weeks I was down 4kgs, and within 12 weeks I’d lost 12kgs.

  • A collage of three images: top left shows a man and a boy hanging from monkey bars outdoors, both smiling; bottom left features a man jogging near a circular water feature in a park; right side depicts a rugby player in a blue jersey with a focused expression on the field.

    Shane

    Gary’s background from Physiotherapy combined with his passion for fitness coaching is infectious.

  • A collage of two photos: on the left, a smiling man with a beard and wet hair at the beach, with water and hills in the background; on the right, a man in a swimming pool, throwing a child into the air, with palm trees and white buildings in the background.

    Tom

    I just need to turn up and follow the program. I’m healthier & fitter now than when I was in my 30s

  • Side-by-side images of two men smiling, one on a track field, and the other in a gym, wearing athletic clothing.

    Conor

    Gary has pushed me to reach limits I’d never achieve alone. His eye for detail spots the small tweaks that unlock big results.

  • Two men taking selfies, one shirtless in front of a mirror and the other wearing workout clothes at a gym, making humorous facial expressions.

    Philip

    As a group, we struggle together and celebrate together.  It’s just not about workouts, it’s about the laughs too.

  • Top image shows two men smiling and taking a selfie in a gym, with other people working out in the background. Bottom image shows a man in athletic gear performing a lunge exercise with a barbell and weight plates against a stone wall.

    John

    I’ve steadied my weight, improved mobility, and have heaps more energy.

  • A shirtless man flexing his muscles in a garage gym, wearing a fitness watch, with weight plates and equipment in the background.

    Michael

    The group has helped me lose weight, build strength and feel better, both physically and mentally.

Tips & Insights

 FAQs

  • The philosophy and protocols behind all programmes are both Physiotherapy and research driven. As a Physiotherapist I have worked with and continue to work with people who have osteoporosis, shoulder reconstructions, knee and hip replacements, lumbar back surgeries and ACL and Achilles ruptures. I also work people who are undergoing Hormone Replacement Therapy, or have recently started Ozempic or another GLP-1 medication.

  • Although 90% of my clients are male, I coach females on a 1-1 basis.

  • It’s mainly for men 40+ who may have been previously active or involved in sports and want to get back in shape without messing themselves up in the process. If you’ve tried going it alone, fallen off track, or just want a clear plan that works with real life, this is for you.

  • Each programme is tailored to the individuals needs and so it has a slightly different focus—whether it’s rebuilding a base, dropping weight, or pushing performance.

    The Challenge is really the foundational level of getting back into a routine, sorting out your nutrition, designing you a resistance training protocol, and helping you get a better night’s sleep. The group drives accountability and support.

    1-1 is a partnership, we go on the journey together, the communication is daily and this is vital for long term sustainable change. We look at your blood work and other tests necessary to get the best out of your health and fitness.

  • No problem. All the sessions and materials are in the app, so you can catch up when you’re back. Life will always mean things get in the way of fitness goals, but I’ll show you how to slot things in so you don’t fall behind or lose momentum.

Got a question?

I’d love to hear from you.

I’ll respond quickly and I’m happy to chat further.