Regain Strength, Move Pain-Free, and Feel Confident After 40

Premium online coaching for men over 40 who want to train safely, build strength, and stay active for life.

During this call, we’ll clarify your goals, assess where you are now, and outline your first steps to stronger, pain-free training.

Testimonials and outcomes

  • Side-by-side comparison of a shirtless man before and after a weight loss or fitness transformation, showing a more defined body in the after photo.

    David

    Gary’s coaching is life-changing. I recovered from chronic lower back pain, began running again after knee surgery, and finally feel strong and confident in my body — and I lost 12kgs along the way.

What are the programmes?

A structured two-phase coaching system for men 40+ who want to lose fat, eliminate pain, and reclaim their athletic strength.

Begin with Rebuild — a focused 12-week transformation designed to reset your body and restore confidence.

Continue with Perform — ongoing coaching to stay lean, strong, and progressing long-term.

A man wearing a white cap, black athletic shirt, black shorts, and orange running shoes is performing a lunge while holding a barbell with weights, in front of a stone wall.

Rebuild

12 Weeks to Reclaim Your Strength, Lose Fat & Eliminate Pain

€1250

A structured 12-week transformation for men 40+ who want to lose fat, eliminate pain, and regain real strength. Rebuild your body, restore confidence, and train like the athlete you once were — all within a small, focused group of like-minded men with expert coaching and accountability.

A man with a white cap, black t-shirt, and black shorts is doing a fitness exercise using a dumbbell on a lounge chair outdoors in front of a stone wall. He is leaning forward with one hand on the chair and one hand holding a dumbbell.

Perform

Ongoing Coaching to Stay Lean, Strong & Pain-Free

€139 per month

The next phase after Rebuild, Perform is your disciplined progression system for long-term strength, mobility, and performance. Train alongside a small, committed group of men who push each other, reinforce sustainable habits, and continue building measurable gains — without sliding back into old patterns.

Meet Gary

I played professional rugby, then qualified as a physio and moved into coaching. I set up these programmes for men over 35 because I know how much the body changes as we get older.

Most of what’s out there is generic stuff that ignores injuries, recovery, and the reality of life after 40.

I wanted something smarter, built around real bodies and real goals. That’s why I created Rebuild and Perform.

Gary Brown fitness and physio, founder of The Challenge and Perform
Gary Brown and Jennifer Zamparelli of 2FM

In the Media

Gary Brown playing Ireland rugby 7s
A yellow flag with the name 'Joe' in bold black letters, waving in the sky with clouds and abstract yellow and orange shapes in the background.
A young man with short hair and a slight smile, standing with crossed arms, wearing a black jacket with a white logo and text, in a setting with a row of empty wooden chairs and blue curtains in the background.

James McCormack, 44, Founder & CEO

“I’ve struggled with my diet for the last 4 years. Having the knowledge is one thing…but the accountability was a game-changer for me. I have a renewed focus. Rebuild has helped massively.”

Testimonials and outcomes

 FAQs

  • The philosophy and protocols behind all programmes are both Physiotherapy and research driven. As a Physiotherapist I have worked with and continue to work with people who have or have had osteoporosis, shoulder reconstructions, knee and hip replacements, lumbar back surgeries and ACL and Achilles ruptures. I also work people who are undergoing Hormone Replacement Therapy, or have recently started Ozempic or another GLP-1 medication.

  • Although 90% of our clients are male, we do run both The Challenge and Perform Monthly for women also.

  • It’s mainly for men 40+ who may have been previously active or involved in sports and want to get back in shape without messing themselves up in the process. If you’ve tried going it alone, fallen off track, or just want a clear plan that works with real life, this is for you.

  • Each programme is tailored to the individuals needs and so it has a slightly different focus—whether it’s rebuilding a base, dropping weight, or pushing performance.

    The Challenge is really the foundational level of getting back into a routine, sorting out your nutrition, designing you a resistance training protocol, and helping you get a better night’s sleep.

    Perform takes it up a level as you’ll be trained up in more advanced techniques and science with all year round accountability.

  • No problem. All the sessions and materials are in the app, so you can catch up when you’re back. Life will always mean things get in the way of fitness goals, but we’ll show you how to slot things in so you don’t fall behind or lose momentum.

Got a question?

I’d love to hear from you.

I’ll respond quickly and I’m happy to chat further.