The Challenge
A 4-Week System for Men 40+
Not just a training programme. A complete overhaul — how you move, how you eat, how you sleep, and how you show up.
“I lost 3kg, I'm sleeping better, sharper, and have been more productive in work. The group format brings out that competitive edge we all have tucked away.”
Run by Gary Brown — Chartered Physiotherapist, Former Professional Rugby Player & Performance Coach for Men 40+.
— John Sullivan, 45, Urologist
What to expect
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Lose Fat. Build Strength
The kind of strength that protects your joints, your sleep, and the next 30 years. -
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Built around your life
It all works around your schedule — work travel, school runs, dinners out. Not a generic template you're trying to bend around your week. -
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Eat better, feel stronger
Real food, more protein, fewer cravings. Most of the change comes from a calmer nervous system and better sleep — not willpower. -
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A crew that’s like you
A group that gets where you’re at. Swap stories, track results, and keep each other accountable while keeping it fun. -
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Noticeable change in four weeks
Most men drop body fat, gain strength, and start sleeping better within four weeks. The biggest change — wanting to keep going — is the one that lasts. -
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Energy back, mind clear
Better sleep. Calmer nervous system. Stable energy throughout the day. Not because you're trying harder — because the system is working.
What’s included?
Your own programme
Built only for you. Every member's plan is different — your training, your nutrition, your week. Delivered through the app, in your pocket every day.
The weekly coaching call
Live, with me and the group. This is where the science lands, the cravings finally make sense, and the small things start to click.
Weekly Scoring
You see exactly how you're showing up — every week. Not vague feedback. Real numbers, real reflection, real accountability.
Still on the fence?
"It's not about extremes or quick fixes — it's about building awareness, consistency, and better daily habits. The group dynamic created real accountability, and the weekly calls made it more personal and engaging."
— John Hearty, 44, Vice President, IDA Ireland
Let’s hop on a quick call and have a chat about whether this is right for you.
Ready to start?
The Challenge
€295
Less than a couple of weekends on the sauce.
Your own personalised programme
Weekly coaching call with me
Daily WhatsApp check-ins on training and nutrition
Weekly scoring
Nutrition analysis and feedback
A small group of sound guys
✺ Frequently asked questions ✺
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No you don't, I will programme home-based bodyweight or home equipment workouts for you.
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Yes enjoy your holiday, check in with the group when you can, and when you're back you can up the ante again!
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Yes — I'll work your current programme into your Challenge plan, so you also get the benefit of nutrition, recovery, and group accountability
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Yes. All programmes are grounded in evidence-based physiotherapy and research. As a registered physiotherapist, I have experience treating people with osteoporosis, shoulder reconstructions, knee and hip replacements, lumbar spine surgery, ACL and Achilles ruptures, as well as those undergoing hormone replacement therapy or starting GLP-1 medications such as Ozempic. I continue to work closely with these clients to deliver safe, effective, and tailored rehabilitation and exercise plans.
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It’s mainly for men 40+ who may have been previously active or involved in sports and want to get back in shape without messing themselves up in the process. If you’ve tried going it alone, fallen off track, or just want a clear plan that works with real life, this is for you.
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Other people just like you, who are ready to dive in!
Groups are small enough that you’ll actually get to know people, but big enough to keep the energy high and the accountability strong.
Oliver McAree, Sales Leader Zendesk
“I loved The Challenge. I can see and feel real long-term gains. Most importantly, it has changed my mindset towards strength training and nutrition.”
The Challenge Experience
“A fantastic 4 week program, I went in with a growth mindset and eager to improve. Hands down the biggest take away for me was the lack of protein in my diet. The group held me accountable and I got both physically and mentally stronger and felt a whole lot better after the 4 weeks. Gary’s knowledge and experience is key and the way he delivers and runs the program is top class.”
Dave Soraghan, 44,
Founder
“Brilliant experience. It was a perfect reset for me after a rough summer in terms of lifestyle. Dropped weight and felt fitter, stronger, better. The accountability is great for a kick start, but the education makes it sustainable. I’m confident I’ll apply the lifestyle changes I’ve made and get much longer lasting benefits than I would have on a fad diet or with exercise alone. All in all, a great experience.”
Peter Martin, 44,
President Tate Americas
“I experienced a number of light bulb moments. Firstly the knowledge related to diet and lack of protein despite thinking my diet was healthy. The revelation that adopting this diet showed such an immediate drop in snacking. Getting into a routine of three resistance sessions a week which has now become part of the weekly routine. The Challenge is ideal for those from our age or a little younger to reset and get the right habits in place for later years.”